All right, but what if someone wanted more than just one CSS Partner? It is possible. You can use other CSS Partners besides Shopping in EU, for example Google CSS.
One Google Ads account would be connected to more Merchant accounts, for instance three. This way can one merchant cover more positions with only one product. If a merchant would like to advertise iPhone 11 Pro it would look in the Search results like this:
- iPhone 11 Pro Max,
- iPhone 11 Pro 256GB Silver,
- iPhone 11 Pro 64GB Black.
This means that there would not be three same products from one merchant (iPhone 11 Pro Max), but rather three various option of one product from three CSS Partners.
If you advertisement budget allows you to use this opportunity, use it to enlarge your presence on the online market.